Welcome to my Digital Business Blog
Subway and their Digital Initiatives
When thinking about digital business models and companies that have benefitted greatly from them, fast food chains would more than likely not be the first type or organisation which comes to mind. While outsiders may see little opportunity for a sandwich franchise to adopt and implement technological innovations, Subway is ahead of the curve. Speed…
Marketing in the Digital Economy
The emergence of a digital economy has affected many careers and industries, but perhaps none more so than marketing. Technology has transformed marketing by making more personalised and immersive campaigns, as well as creating ecosystems that are more integrated and targeted for marketers (Pinchbeck, 2019). The internet and other technologies have had a profound effect…
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Alberto's Headspace 