Author Archives: albifernan

When thinking about digital business models and companies that have benefitted greatly from them, fast food chains would more than likely not be the first type or organisation which comes to mind. While outsiders may see little opportunity for a sandwich franchise to adopt and implement technological innovations, Subway is ahead of the curve. SpeedContinue reading “Subway and their Digital Initiatives”

The emergence of a digital economy has affected many careers and industries, but perhaps none more so than marketing. Technology has transformed marketing by making more personalised and immersive campaigns, as well as creating ecosystems that are more integrated and targeted for marketers (Pinchbeck, 2019). The internet and other technologies have had a profound effectContinue reading “Marketing in the Digital Economy”

Hello there, My name is Alberto Fernan Largo and I am currently doing an MSc in International Management at the University of Exeter. To give you a bit of background about myself, I’ll start with where I’m from. My mother is Spanish and my father is half Spanish, half English. I was born in Zurich,Continue reading “First Post – About me!”